Initial Ranking Report:
A report to show you how your site is ranking for relevant
keyword phrases right now in the major search engines.
This will give you an idea where to focus your attention.
Meta Tag Creation: Meta tags
are tags which are visible to search engines but not visible to
visitors looking at your site. We will create optimized
meta tags for each page including title, description, and
keyword meta tags.
Submission to the Major Search
Engines: We will submit your site to the major search
engines (the ones that don't charge a fee for submitting),
including Google, Yahoo Search, Altavista, MSN, and more.
We do not submit to 1000s of search engines to combat the amount
of spam coming to your inbox. Our research and experience
has shown that most of the traffic comes from these major search
engines.
Monthly Search Engine Reports:
Included in most of our plans, this report is in the same format
as our initial ranking report, delivered monthly to your email
inbox, to show you how well your keyword phrases are ranking, if
the ranking has gone up or down, and if any optimization is
necessary.
Resubmission Every 3 Months:
We will resubmit the pages of your site to the major search
engines every three months to keep your site noticed, and to get
the search engines to recrawl any changed pages and crawl new
pages.
Submission to Targeted and Local
Directories: Submitting your site to directories that
relate specifically to your type of business, and to directories
that exist for the location of your business (city, province,
country) to get you more targeted links.
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Reciprocal Links Campaign: We
will search out sites that are related to your type of business
and ranking well on the search engines and request an exchange
of links. You can put their URL on your links page and
they will hopefully reciprocate.
Pay Per Click Campaign: Some search
engines do not accept free submissions. In order to get a
preferred presence on these (and their partners) sites you need
to set up a pay-per-click account. Pay-per-click search
engines let you bid on keyword phrases that are relevant to your
site, and you pay your bid amount each time someone enters your
site by clicking on the link provided in the results after
searching for that keyword phrase. Pay-per-click search
engines are great for new sites that need an immediate presence
(free submissions can take months to get listed), and for sites
that are not properly optimized for the keyword phrases you're
bidding on. The highest bidder gets the best position.
The most popular pay-per-click search engines are Overture
Precision Match and Google Adwords. For smaller budgets we
suggest
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Yahoo! Directory: The Yahoo
directory is not the same as Yahoo! Search.
It costs $299 US ($600 for adult sites) to
request a listing in the Yahoo! directory. This does not
guarantee that it will be listed. Your site will be
reviewed within 7 days, and if accepted will require a $299US
($600 for adult sites) per year fee to maintain the listing.
Overture Paid Inclusion: You can
speed up review of your submissions by paying a fee.
Overture charges an annual fee of $49US to submit your URL (less
for subsequent URLS) plus a cost-per-click fee of $0.15 to .30
each time someone clicks on your link. Once accepted, your
pages are added to a database of sites that powers search
results for major web portals such as Yahoo!, Alta Vista,
AlltheWeb and others. Search results are presented based
on their relevance to the search terms, so optimization is still
very important. The advantages of paid inclusion is that
it is faster, and that your pages are re-crawled every 48 hours
to ensure that the most up-to-date content is available.
Google
Adwords: Google adwords are like
pay-per-click search engines in that you can bid on your keyword
phrases to determine which position you get. However, they
are listed on the right hand side of search results on the
Google engine, plus throughout partner sites such as about.com
etc., and private sites of relevance that have been accepted
into the Google AdSense program (relevance is determined by the
content on the page where ads appear). You design your own
ads to display, and can also design banner ads to appear in some
of their partner sites.
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Optimization of Website Pages:
In order to gain a higher ranking on search results for certain
keyword phrases, it may be necessary to optimize pages of your
site for those phrases. We are constantly researching what
search engines look for and keep up to date on their algorithms
in order to provide you with the best possible search results
after optimizing your site.
Keyword Analysis: Keyword
analysis is an important step in optimizing your site, as well
as when choosing affordable keywords for a pay-per-click
campaign. We do an extensive search of keywords relevant
to your site and determine which phrases would be best to use in
your optimization or PPC campaign. For example, a keyword
phrase that is very popular and searched for often will probably
also have a lot of competition when it comes to optimizing your
site. It would take a lot more time and energy to get your
site to the top for that keyword, and if doing a PPC campaign,
your bid would have to be very high as well in order to gain a
top position. When we search for keyword phrases, we
search out niches where there are still a lot of searches, but
not as much competition, to give you the best return for your
money.
Website Review: We will do a
review of your website to look for any potential trouble spots,
ease of navigation, and anything that search engines may not
like.
Creation of Site Map: A site map
makes it easy for search engines to crawl your site. Some
search engines will only crawl a few links past your index page,
so if you have many pages imbedded deep within your site
it is always a good idea to have a site map
accessible from the index page which links to every page on your
site. It is also nice for visitors to be able to find any
page on your site easily and get a better feel for your site.
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Professional Service
